Home services
Websites and SEO for home-service businesses.
Roofers, plumbers, HVAC and electrical contractors, pest control, restoration, tree, garage door, foundation, and window and door companies. Your customers search, pick a business that looks right, and call. We build the site that gets the call, and keep improving it from the searches that actually bring you work.
How the work comes in
Most jobs start with a search on a phone
A burst pipe at 11pm, water coming through the ceiling, a furnace that quits on the first cold night. Nobody asks around for these. They search, look at the first few results and call one. Planned work takes longer. Someone pricing a new roof or a panel upgrade compares two or three companies, reads the reviews and comes back to the site before asking for a quote.
So a home-service site has two jobs. It has to load fast enough to win the emergency call from someone standing in a wet kitchen, and it has to be convincing enough to win the planned job a week later.
Those visitors are worth more than most owners think. In Google Ads, the main plumbing searches cost about $42 a click, roofing about $31 and foundation repair about $53. If one click in fifteen becomes an enquiry, that is $465 to $795 for each one. Every enquiry that comes from a search you rank for is one you didn't have to buy.
Find your trade
Written for your kind of work
How each trade gets its work, what its site has to get right, and what we found when we looked at the competition.
Roofing
Storm work, insurance claims and replacements people take weeks to decide on.
HVAC
AC calls in summer, furnaces in winter, and maintenance plans in between.
Plumbing
Emergency calls, water heaters and the busiest search in the trades.
Electrical
Panel upgrades, EV chargers and generators, in a trade where a quarter of firms have no site.
What you get
Built for the way trades get work
Fast on one bar of signal
Pages are built ahead of time and served from Cloudflare's network. Every site ships at 100 on Lighthouse, so it loads in a basement or up on a roof.
Every call and form counted
Somebody tapping your number counts the same as somebody filling in the form. You see which search, page or campaign brought each one.
A page for each job you want
Roof replacement, storm repair, water heaters, panel upgrades. Each service you want more of gets its own page, written for the people searching for it.
Changes in about a minute
Running a spring tune-up special, or booked solid until March? Change the site and it's live in about a minute.
In detail
What a home-service site has to get right
The phone number, wherever it's needed
On a phone, your number should be one tap away from anywhere on the page. Plenty of emergency callers never scroll.
A page for each job
"Roofing services" is a weak page. "Roof replacement", "storm damage repair" and "gutter guards" are three strong ones, because each matches what somebody actually typed. We write a page for every service you want more of and leave out the ones you turn away.
Towns, without the copy and paste
A page for every town in the county with the name swapped is the oldest trick in local SEO, and Google has seen it many times before. We write a page for a town only when there is something real to say about your work there.
Proof from real jobs
Photos of your own work, your license and insurance details where your trade needs them, and reviews from real customers. We never write reviews or make up numbers, and the site only says what's true about your business.
Knowing what paid for itself
When we checked 7,716 local business websites in six US cities this October, 35% had no analytics at all. Their owners couldn't tell a call that came from Google from one that came from a flyer. Yours counts calls and forms, and shows which search, page or campaign each one came from.
How it works
Three steps, no jargon.
Tell us what you do
A short call about your business, your customers and what the site needs to do. Bring your photos, your logo and your opinions.
We build it
Your site goes up on a preview address first. Poke at it, tell us what to change, and we connect your domain once you're happy.
We keep it humming
Hosting, security certificates, edits and new pages as you grow. You run the business and we run the website.
FAQ
Questions trades ask us
I get most of my work from referrals. Do I need this?
Referrals still look you up. Somebody given your name searches for it, lands on your site and decides whether to call. A slow site, or one that looks abandoned, loses some of those. And search brings in the customers who don't have anyone to ask.
Will I lose my Google rankings if I move my site?
Not if it's done properly. We redirect every old page to its new address, so the rankings you've already earned carry over.
Can I see which jobs came from Google?
You see every enquiry with the search, page or campaign that brought it, and phone taps count too. Which of those became paid jobs only you know, so the numbers stop at the enquiry.
Can I change prices or offers myself?
Yes. Edit the words and photos and publish in about a minute, or ask us and we'll do it. You can also make changes by asking Claude or ChatGPT.
A website you're proud to send people to.
Tell us about the business and we'll reply within one working day.