Roofing
Websites and SEO for roofing companies.
Roofing work comes in two kinds: the leak that needs someone today, and the replacement a homeowner spends weeks deciding on. A roofing site has to win both. We build it, host it, and keep improving it from the searches that bring you jobs.
How roofing work comes in
Storms, leaks and slow decisions
About 165,000 people a month search "roofer near me" in the US, and about as many search "roofing company near me". When a storm comes through, those searches arrive all at once from the towns it hit. The roofers whose sites load fast and say "storm damage" plainly get the calls.
A replacement is a different sale. The homeowner gets two or three quotes and reads every page you have before you ever meet them. Photos of your own jobs, the materials you install, your warranty and how you handle insurance claims do most of the selling.
In Google Ads, "roof repair near me" costs about $39 a click and "roofing company near me" about $34. A roofer who ranks for those searches gets that visitor without paying for the click.
What you get
What the site does for you
Storm pages up in a minute
When a storm hits, a page about it can be live in about a minute, naming the towns it hit. Take it down just as fast when the work dries up.
Every call counted
Calls and forms both count, and each one shows the search, page or campaign behind it, yard signs and door hangers included.
A page for each kind of roof
Shingle, metal, flat roofs, repairs, gutters. Each gets its own page, and the jobs you turn away get none.
Fast from the driveway
Every site ships at 100 on Lighthouse. A homeowner checking you out on their phone while they look up at the roof doesn't wait for it to load.
In detail
What a roofing site has to get right
Insurance work, explained step by step
If you help homeowners through a claim, say how, in plain steps. Someone holding an adjuster's letter is ready to book, and the page that answers their question is the one they call from.
Your own photos
Before-and-after photos of your own work, with the town and the material, win more jobs than stock photos of perfect roofs. They also give each service page something no competitor has.
License, warranty and certifications
Your license number, insurance, workmanship warranty and any manufacturer certifications belong where people look for them. The site only says what's true about your business, so this part comes from you.
What roofing SEO actually involves
A fast site, one page per service, the towns you work in named plainly, and a Google Business Profile that says the same things as the site. After that it's patient work: seeing which searches bring calls and doing more of what works. Our SEO agent does that every week and proposes each change for you to approve.
What we found
We looked at 118 roofing companies in the top Google Maps results across six US cities this October. 11% had no website, and 34% had no analytics, so they couldn't tell which jobs their site brought in.
How it works
Three steps, no jargon.
Tell us what you do
A short call about your business, your customers and what the site needs to do. Bring your photos, your logo and your opinions.
We build it
Your site goes up on a preview address first. Poke at it, tell us what to change, and we connect your domain once you're happy.
We keep it humming
Hosting, security certificates, edits and new pages as you grow. You run the business and we run the website.
FAQ
Questions roofers ask us
Do I need my own photos?
They do more for a roofing site than anything we can write. Shots from your phone are fine: each one is cropped, resized and converted once when it's uploaded.
Will my site show up for the towns I work in?
Each service page names the towns you actually cover, and we add a page for a town when there is real work there to talk about. We don't make copies of one page with the town name swapped.
My current site already ranks. Will I lose that?
We redirect every old page to its new address, so the rankings you've earned carry over.
Can I see which jobs came from the website?
You see every call tap and form, with the search, page or campaign behind it. Which of them became signed jobs only you know, so the numbers stop at the enquiry.
A website you're proud to send people to.
Tell us about the business and we'll reply within one working day.