HVAC
Websites and SEO for HVAC companies.
Summer is AC calls and winter is furnaces. People search the day their system quits and call the first company that looks like it can come today. We build the site that gets that call, and keep improving it from the searches that bring you work.
How HVAC work comes in
Two seasons, one phone
"AC repair near me" is searched about 201,000 times a month in the US and costs about $47 a click in Google Ads. Most of those searches come from someone who is hot, fed up and calling whoever answers first.
The rest of the business moves slower. Replacements, heat pumps and maintenance plans get decided over a week or two, after reading about efficiency ratings, rebates and financing. Those buyers compare sites.
So a good HVAC site changes with the seasons: cooling first in June, heating first in November, and your maintenance plan in the quiet weeks between.
What you get
What the site does for you
Switch seasons in a minute
Move the home page from cooling to heating, or put a tune-up offer at the top, and it's live in about a minute.
Every call counted
Somebody tapping your number in July counts the same as a filled-in form. Each one shows which search, page or campaign brought it.
A page for each system
AC repair, furnace replacement, heat pumps, ductless, maintenance plans. Each gets its own page, written for the people searching for it.
Fast on any phone
Every site ships at 100 on Lighthouse, so it loads quickly for someone searching from a hot living room.
In detail
What an HVAC site has to get right
Maintenance plans, sold on the site
A maintenance plan is steady work in the quiet months. Give it a page that says what's included, how often you visit and how to sign up by phone or form.
Rebates and financing, if you offer them
Utility rebates and financing are big reasons people choose one installer over another. If you offer them, the site should explain them plainly. We only write what's true for your business.
What HVAC SEO actually involves
The searches change with the weather, so the work does too. The site needs a page per system and service, your towns named plainly and a Google Business Profile that agrees with it. Our SEO agent watches which searches bring calls each season and proposes changes every week for you to approve.
What we found
We looked at 116 HVAC companies in the top Google Maps results across six US cities this October. 24% had no website listed at all, and 19% of those with a site had no analytics.
How it works
Three steps, no jargon.
Tell us what you do
A short call about your business, your customers and what the site needs to do. Bring your photos, your logo and your opinions.
We build it
Your site goes up on a preview address first. Poke at it, tell us what to change, and we connect your domain once you're happy.
We keep it humming
Hosting, security certificates, edits and new pages as you grow. You run the business and we run the website.
FAQ
Questions HVAC companies ask us
Can the site name the brands we install?
Yes. If you're a dealer for particular equipment brands, the pages for those systems can say so. The site only names what's true for your business, so that list comes from you.
Can you add a page about rebates or financing?
Yes, if you offer them. Tell us the details and we'll write it. The site only says what's true for your business.
My current site already ranks. Will I lose that?
No. Every old page is redirected to its new address, so the rankings it earned come with it.
Can I see which jobs came from Google?
You'll see each call tap and form and where it came from. Whether it turned into an install is something only you know, so we count enquiries and leave revenue to you.
A website you're proud to send people to.
Tell us about the business and we'll reply within one working day.