AI search
Get named when customers ask ChatGPT and Google.
More customers now ask an AI assistant who to call. The answer comes from what it can read about you: your website, your listings and your reviews. We build sites that AI tools can read and understand, and tell you what else they look at.
How AI answers pick a business
They repeat what they can read and trust
Ask ChatGPT for a good roofer or a web designer in your town and it answers with a short list. Google's AI answers do the same at the top of the results. Those lists come from pages the assistant can read and from sources it trusts: business directories, review sites and the businesses' own websites.
We tested this on ourselves. We asked ten Denver buying questions across ChatGPT and Google, and the same handful of agencies came up again and again. ChatGPT's answer about Denver web design followed one directory's list almost word for word.
So an assistant needs two things before it will name you. It has to be able to read your site and tell exactly who you are, what you do and where. And it has to find you mentioned in the places it already trusts, with the same name and phone number every time.
What you get
A site AI tools can read
Finished pages, no scripts needed
Every page is built ahead of time as plain HTML, so a crawler reads the whole thing on the first visit without running any JavaScript.
Structured data and llms.txt
Structured data and an llms.txt file are generated from your pages, so search engines and assistants can tell what you do and who you do it for.
A page for each question
Assistants quote pages that answer a question directly. Each service you want more of gets its own page, with the questions customers ask answered on it.
Weekly improvements
The SEO agent reads your search data every week and proposes changes. You can review every one, and changes that don't help are rolled back automatically.
GEO, explained
What GEO is, and whether you need it
GEO stands for generative engine optimization: making it likely that AI assistants mention your business in their answers. It sounds new, but most of it is good SEO done properly. A fast site, clear pages for each service, structured data, and your name and phone number written the same way everywhere.
The part outside your website
Assistants lean on sources other than you: your Google Business Profile, directories such as Clutch for agencies or the trade directories in your field, and reviews from real customers. Keep those complete and consistent, and ask happy customers for reviews.
A test you can run yourself
Once a month, ask ChatGPT and Google the questions your customers would ask, such as "best plumber in Aurora" or "who fixes hail damage in Lakewood". Note who gets named and which sources the answer cites. That list tells you where you need to appear.
FAQ
Questions about AI search
Can you guarantee ChatGPT will recommend us?
No, and nobody honestly can. Assistants decide for themselves who to name. What we can do is make your site easy for them to read and tell you where else you need to appear.
Is an llms.txt file enough?
It helps assistants that read it, and every Toolbox site has one. Google has said its search doesn't use it, so it works alongside structured data and good pages, never instead of them.
Is this different from SEO?
Mostly it's the same foundation. The difference is that listings, reviews and consistent details matter even more, because an assistant has to be confident it has the right business before it names one.
Can I update my site from ChatGPT?
Yes. Your site connects to Claude and ChatGPT, so you can ask for a new page or an updated price list and publish it.
Find out where you stand.
Tell us about the business and we'll reply within one working day. Or call 720-431-2310.